Future-proofing as a distributor? Here's how.

You stay futureproof by creating added value, something they understand well at HH Garden. "We are not 'box movers' who import machines and then deliver the box to our dealers. We deliberately build partnerships, create brand awareness and focus on knowledge transfer. That makes all the difference," said Tom Nash, sales and marketing manager for the Benelux.

Why should you believe him? Well, HH Garden (Hilaire Van der Haeghe) has specialized in compact machines for agriculture and horticulture for 125 years and is now run by the fourth generation. When you've been in the business that long, you've learned a thing or two. "We look at the needs within our sector, which, by the way, is booming. We noticed a shift in the role of importer in recent years, and we are responding smartly to that." 

Knowledge Center

Merely import and distribute? That's passé. "We evolved into a knowledge center for dealers and end customers, with permanent support and technical training." This is done digitally on the one hand, but also on site at HH Garden's offices or at the customer's location. "We also organize formations at manufacturers for intensive training, such as recently for Walker in Denver," Tom explains.

Responding to the market

Collaborations with Tops International Arena and others provide both further name recognition for our Iseki and Addax brands, as well as introduction to new markets. "We are constantly looking for new collaborations in various sectors," says Tom. 

Moreover, it is important to constantly evolve. "New market trends such as the growing interest in synthetic fuels, shifts in machinery, investments in automation... These are all essential developments to follow and respond to. And of course, this is only possible through the persistent efforts of our fantastic team that puts its shoulders to the success of HH Garden every day," the marketing manager proudly tells us.