Advanta to launch new seed mixtures in spring 2023

Thinking with nature instead of against it

Advanta is part of Limagrain, Europe's largest plant breeder and provider of seeds for professional use in the green and agricultural sectors. The company offers professionals the latest variety genetics and seed technology, tailored to the requirements of modern green space management. Its high-quality grass and field flower mixtures are used in lawns, public green spaces, sports fields, golf courses and infrastructure projects.

The parent company is Groupe Limagrain. This French cooperative was founded in 1942 by a number of farmers in the Limagne region. The company has since grown into a top-five player in the world and market leader in Europe. Worldwide, the company has more than 9,500 employees in 39 countries, sells its mixtures in more than 100 countries and turns a turnover of nearly 2 billion euros. Every year, Groupe Limagrain invests 13 percent of its turnover in the development of new varieties.

New 'Mow May Not' mixtures

Therefore, a wide range, the strongest genetics, impeccable quality and innovation are the core values of the company. As a partner in greening, it wants to contribute substantially to the quality of everyone's living environment, and to the improvement of green spaces and sports facilities in particular. 

Erik Truyers, sales & product manager Belgium: "You can take that innovative character very literally. We have developed an alternative to 'Don't Mow May'. Because although this is obviously a very nice, annually recurring action - moreover with a noble goal! - it is not very effective. So next year we'll be launching some new mixtures. With flowers and herbs that are grass-like." 

"Think of the beautiful grassland plant brunel, clover in different colors, field pansies, achillea ... That's all in there by default. The mixtures can then grow a little taller and bloom beautifully. This way you indeed don't have to mow your garden, or parts of it, but the result remains highly colorful and beautiful to look at. And if you do want to mow, no problem, the result is just as beautiful - because three days later there are flowers again - AND it is perfectly environmentally conscious. So you achieve the desired result of 'Don't Mow May', but from day one!"

Wild Garden 2.0

"An additional advantage of these mixtures is that all kinds of local fauna - think of insects, bees, birds... - can enjoy this flora splendor for eight to nine months a year in a hundredfold. By the way, we are currently unique on the market with such mixtures. The part of the population that does not want its garden 100% licked, but thinks a little more with nature instead of against it, is growing substantially. So is the demand for seed mixtures that provide freedom. Feel like mowing a lot? Good. Don't feel like it? Your garden stays just as beautiful. And you are immediately on the right ideological, ecological and sustainable side of history. With the lawn mixtures the flowers stay low, and with the field mixtures you create high growth. Completely according to your own wishes. A real wild garden 2.0," concludes Erik Truyers.