As of June 1, Ann Vandecruys will be the new Managing Director and statutory director of DLF BV. In this position, Ann succeeds Peter de Bruijn, who left DLF as of March 1 this year.
Currently, Ann is still working as Sales Director Retail & Franchise at AVEVE in Belgium. AVEVE is a market leader in the supply of supplements for agriculture and horticulture and also operates the largest chain of garden centers in Belgium.
Ann has been with AVEVE for more than 22 years, during which time she has held several commercial and management positions. In these various roles she has gained broad and extensive experience in the seed industry. In the position of statutory director, Ann will work closely with Adger Banken, also statutory director of DLF BV and VP Wholesale & Procurement GEU.
DLF is a global seed company specializing in the breeding and production of seeds for forage, clovers, amenity grasses, green manures and other crops. We are owned by a cooperative of Danish grass seed growers. The Benelux headquarters is in Kapelle (Zld) in the Netherlands. Our breeding and trial company is located in Moerstraten, Brabant.
With a 50% market share in Europe and 30% worldwide, chances are the animals that provide your milk, meat and wool are getting the nutrition they need from our grass. If you love sports, you may have seen your favorite team score on a field with our grass. And if you enjoy relaxing on your own garden lawn, that too may have come from a bag of our grass seeds.