BIA AND AUSA WILL COOPERATE IN THE BELGIAN MARKET

BIA and AUSA announce their cooperation for distribution and after-sales in Belgium.

Growing demand

For several years now, the demand for light machines has been increasing on the Belgian market, regardless of the industrial sector or application. These increasingly versatile compact machines represent more than 60% of the current fleet of machines. Economic volatility, environmental requirements and mobility constraints will reinforce this trend in the coming years.

In response to this evolution, BIA is expanding its product range with the AUSA brand from the end of April. AUSA, based in Barcelona, produces compact all-terrain dumpers, forklifts and telehandlers and is known for its extremely qualitative and efficient machines that can be used polyvalently in construction, industry and agriculture.

Strong network

BIA will distribute AUSA machines primarily through its Utility Partners. This network more than 30 regional dealers, who meet strict commercial and technical criteria, offer their customers a local quality service and a wide range of products both in sales and rental.

"The AUSA products perfectly complement the KOMATSU Utility range and enable our Utility Partners to further strengthen their regional product and service offerings. In addition to an expansion of the range, with this cooperation our Utility Partners benefit from simplification and harmonization of supply, support for staff training and technical and commercial support." says Gregory de Jacquier, General Manager BIA BENELUX.

"2020 is a key year for AUSA because of the large number of launches of new technological and low-emission products. The agreement with BIA, a Belgian family group with extensive commercial expertise and sound technical knowledge, as well as a network of modern and efficient dealers and service points, will allow us to increase our market penetration in sales and rental of machines in an important area for the AUSA group." " explains Juan Urkijo, AUSA Sales and Marketing Director.