CF Group new brand platform

We are CF Group

We have evolved in recent years and become a major player in the pool and water maintenance market:

• More than 1,200 amazing people.
• In more than 40 countries.
• 12 production and logistics sites.
• More than 15 valuable brands.

Today we are facing a milestone in our evolution, and we have decided to communicate our vision, mission and values to our shareholders.
Our new signature is the foundation of our vision: Dreams, health and care with water

• DREAMS: We want to help everyone fulfill their dreams with water by offering a wide range of quality products.

• HEALTH: We strive to make safe and healthy water available to everyone, but we also want to promote the healthy benefits of water activities.

• CARE: We actively work to reduce our company's impact on natural resources while caring for our employees and stakeholders every day.

Our corporate values match our philosophy - pragmatism, vitality, know-how and commitment - and we do our best to apply them to your advantage.

Join us in celebrating this milestone and discovering our new products:

• Interbad (Messe Stuttgart) October 25-28, 2022 : Hall 4 - Stand D10
• Piscine Global (Lyon) November 15-18, 2022 : Hall 4 - Booth 4D26