Has the pandemic caused any disruption in the world of trade fairs? In the green B2B sector, such fairs often cause logistical problems because the machines are often very large, and it therefore takes time and money to transport them to a central location. Marco van der Salm, the driving force behind the opendeurdagen.com portal, thought there had to be a better way.
“The landscaping contractor wants to be able to view machines and tools in their natural environment, not at a (too) small trade fair stand where the next visitor is already nudging them in the back. With opendeurdagen.com, we want to address those concerns and offer a completely new and relevant experience,” emphasizes Van der Salm, who is organizing this project together with his daughter Sanne, a business administration student at Erasmus University Rotterdam.
Various exhibitors open their doors on their own premises, giving visitors a real ‘behind the scenes’ look. In short: it's not about large exhibition halls packed with visitors, but about safe and small-scale company visits. Personal contact is paramount. Marco van der Salm: “Many gardeners don't allow themselves the time to properly familiarize themselves with new machines and products. Yet this can be very beneficial for their business. At often very expensive trade shows, visits are always short and quick, let alone being able to try things out on the spot.”
On October 8 and 9, manufacturers and distributors of gardening materials and machinery in Belgium and the Netherlands will open their doors to landscapers, road builders, and green space contractors. Visitors can select the companies that interest them and visit new or existing contacts.
Want more information? Visit open-house-days.com you will find out what is happening on both days. You will also find a handy map showing the locations of all participating companies in Belgium and the Netherlands.