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Platform for the management and construction of sports and golf courses
Fert In Time Europe is an international player in the world of innovative soil nutrients. Through its wide European distribution network, it helps its users achieve the highest quality soils. These include horticulture, agriculture and recreation. Fert In Time Europe's services are centrally managed from Brussels, with regional expert distributors across Europe. For example, they operate in Benelux, France, Germany and Poland.
Philippe Debougnoux, managing director Fert In Time Europe: “We are actually mainly active in the recreational sector, and mainly golf courses and fields of first- and second-class football teams. We can perform at a very high level in terms of quality. This is because our soil improvers have some patented molecules that others cannot offer. With that, you get very different results on the level of quality, in short a better turf.”
“Of course, the result also very much depends on the team working on those turfs. Together with the greenkeepers (golf courses) and/or groundsmen (football pitches), we play at the very highest level with Fert In Time. To do so, we regularly go to the UK, the undisputed ‘land of the turf’. We have also been fortunate to gain the trust of top brand Indigrow, the world's third largest producer of humectants, with whom we have been working for years now. UK-based Indigrow specialises in the production of fertilisers and nutrients for sports pitches, with more than 75 years of global experience. The market leader in the UK and Scandinavia sets downright exceptional standards for its product development of fertilisers, bio-stimulants and other products for the professional sports turf, agriculture and horticulture markets. Its ongoing product development delivers innovative, more efficient, cost-effective products to meet the needs of the most demanding conditions around the world. For these products, we naturally obtained the necessary approvals from the Federal Public Health Service to market them in Belgium.”
“Everyone knows by now that the climate is changing, resulting in more and more extreme weather events. We really have no choice but to work with soil conditioners and humidifiers to use the available water more efficiently for vegetation. Soil hydrology and structure are therefore becoming increasingly important. A soil in top condition ensures that the plants growing on it suffer fewer diseases.”
“In Europe, meanwhile, there are very strict environmental regulations. As a result, we are now working hard to improve plant immunity. So now we can no longer, like ten to twenty years ago, only work curatively - cure plants when they are sick. No, we are obliged to work with bio-stimulants to make plants stronger. So working preventively, instead of just curatively. That's quite a switch. Fert In Time Europe is incidentally the only company in Belgium allowed to work with cold-pressed seaweed extract as a bio-stimulant. The pure extract, so not mixed with all kinds of fertilisers.”
“As a perfectionist, I am only satisfied with the absolute best in my field. And I had promised to my loyal customers to take them into the world of soil conditioners and share my knowledge. So I took them to the UK. Because as you know, that's where the masters of grass are. Wimbledon, for example, is the only top competition in grass tennis. We went on a field trip to Tottenham Hotspur's Enfield stadium and training ground to spend a lot of time with the respective groundsmen. There, in terms of sports ground maintenance, you enter a different world. The budgets there are not at all comparable to here. So you had better try to take as much as possible from the absolute best in the world and apply it here. This is the only way to achieve the very best results,” Philippe Debougnoux concludes.
