More chauvinism desired!

Municipalities and clubs ask their residents and their club members to purchase and consume locally. But when push comes to shove ... they themselves very often choose a foreign partner. How is this possible? Can you speak of a healthy partnership and care economy? Surely not! This can be done differently ... and better.

Buying local products and services keeps financial resources within the Belgian economy. This promotes employment and supports local businesses, which often face competition and price dumping from foreign companies. Local purchases strengthen the economic stability and vitality of the region.

In addition, it helps preserve our cultural identity. We have a rich tradition and culture, reflected in locally produced goods and incredible expertise. By choosing these products, services and expertise, municipalities and clubs preserve a piece of their unique heritage, contributing to local pride and cohesion.

Ecologically, "more chauvinism" in purchases also offers benefits. By definition, local products are transported less, resulting in a lower carbon footprint. Surely this fits within the broader sustainability goals that many municipalities and clubs are pursuing?

While there is criticism about the possible higher costs and limited availability of locally produced goods and services, the benefits are often underestimated. By consciously choosing local materials, services and expertise, we can contribute to a stronger, more sustainable and culturally richer Belgium.

The challenge lies in finding a balance between regional/national pride and practical considerations to achieve the best results for the community.

For us, by us! Buy Belgian! Surely that's "Wünterbar! (the European Championship anthem)  

Frank Dejoncheere, CEO of D&D Sport nv, has been a household name in the world of sports and recreation for 32 years. His company has made a clear mark on the world of sports infrastructure, indoors and outdoors, for decades. Advocates for more partnership and care economy.